The Evaluation Model for the Package Design of Green Products Based on Integrating the Consumer's Viewpoint

Abstract

The package design of green products can be a useful media to communicate the identities and information about the green products to consumers, and it may also stimulate the green consuming. Through the principal component analysis of statistical analysis, there are four categories of evaluation factors for the package design of green products. The importance of those categories is ranked as follows: 1. environmental regulations, 2. portfolio of green products, 3. education and promotion, and 4. function and visual design of the package. The category of Education and Promotion was recognized as an imperative issue for consumers and professionals in Taiwan. Eventually, this evaluation model based on integrating the consumer's viewpoint, is different from the other package design checklists, with specific evaluation categories and rank statistically, which may contribute to the planning and design stage of the package design process