Location-based services: models for strategy development in M-commerce

Abstract

There is wide appreciation of the integral role location-based services would play in the mobile-commerce arena. The early-stage infrastructure for enabling these services is just now reaching the commercialization stage. Strategic thinking in this domain is rudimentary - there is not a clear understanding of issues associated with location data such as ownership and management of location-specific data, and consumer privacy. This paper provides an overview of location-based mobile-wireless services and related technologies, an evaluation of potential business models, and strategic implications for key entities in the value chain.