The Influences of Prodqual, Product Packaging, and Price in the Sales Improvement(A case study at SME’s in Jagakarsa sub-district, South Jakarta)

Abstract

This study aims to determine the effect of product quality (prodqual), packaging and prices as independent variables on the sales performance of SMEs as a dependent variable in Jagakarsa sub-district, South Jakarta (then called SME’s). This research is a quantitative study with positivism paradigm approach survey method. The population of this study is the customer of SMEs. Data collection in this study used a questionnaire containing 26 items that were distributed to 80 respondents by applied a purposive sampling technique with analytical methods such as multiple linear regression analysis tests. The results of this study indicate that there was a significant influence of those independence variables on dependence variable, then have a positive and significant effect as well.