INNOVATION DEVELOPMENT TRENDS IN INTERNATIONAL TOURISM: CONTENT AND BIBLIOMETRIC ANALYSIS

Abstract

Objective. The objective of the article is to determine the current trends in the development of innovations in international tourism through the systematization of scientific and analytical literature and bibliometric analysis of the term "innovations in tourism". Methods. To achieve the goal, such research methods as literature review, content and quantitative bibliometric analysis are applied. The review of reports of international organizations is used to identify, collect and analyze data on modern trends in the development of innovations in international tourism, as well as their critical assessment. The content analysis is carried out to determine the components of the ecosystem of innovation and entrepreneurship in international tourism, to determine the innovative spheres (systems) of international tourism. Quantitative bibliometric analysis of scientific research on tourism innovations is carried out using data visualization tools of the Scopus (Elsevier) scientometric database. The time interval of the research is 22 years (2000-2022) according to the search query – “Tourism Innovation”. Results. Quantitative bibliometric analysis of documents for the search query “Tourism Innovation” for the period 2010-2022 in the scientometric database Scopus (Elsevier) is carried out using data visualization tools. The analysis is carried out according to three parameters: 1) the number of documents for the studied period; 2) the country of origin of the authors; 3) sectoral distribution of documents. The content of the most cited publications on the subject under investigation is analyzed. The provisions of the UNWTO Innovation, Education, Digital Transformation and Investment Strategy are elaborated, as well as the organization's practical activities for its implementation are studied. This makes it possible to single out the elements of the ecosystem of innovation and entrepreneurship in international tourism and to determine the functions and roles of ecosystem participants in the promotion and formation of innovation development trends. A critical analysis of the World Tourism Innovation and Development Report (2021-2022) published by the WTA and the Center for Tourism Research of the Chinese Academy of Social Sciences is processed and carried out that allows to conclude that the international tourism industry is on the path to recovery after COVID-19, based on six innovative areas: technological innovation, organizational innovation, product innovation, marketing innovation, institutional innovation, innovation in public services, each with specific ranges (capabilities) of use and emerging future trends.