THEORETICAL APPROACHES TO HUMAN CAPITAL COMPETITIVENESS ASSESSMENT IN THE CONTEXT OF STRATEGIC MANAGEMENT

Abstract

Objective. The objective of the article is theoretical research of the strategic approaches to assess the competitiveness of the human capital of the enterprise and methods of assessing it in strategic management. Methods. The methods of analysis, synthesis, abstraction and logical generalization are used in the research to compare methodological approaches to assessing the competitiveness of an en­terprise s human capital and strategies for ensuring the competitive advantage of human capital. Results. The article describes the substantive characteristics of the concept of «human capi­tal». Human capital is the most important resource of an enterprise that creates wealth, accom­plishes all the tasks of the enterprise and gives it the opportunity to develop and gain profits. The study develops the definitions of human capital which means various knowledge and skills that are used to meet a person's personal needs and national well-being as a whole. The peculiarities of ensuring human capital competitiveness are considered. These include the ability to create new products, new technologies through the acquisition of new knowledge and competencies through additional training, social benefits, employee motivation and others. Sources of human capital fi­nancing have been identified. They include public institutions, own and other sources of financing. The components for estimation of human capital competitiveness are analyzed, which gives the basis for formation of a complex ofparameters of estimation of competitiveness of human capital of the enterprise. The factors that determine the competitiveness of human capital are investi­gated. This can then be used to conduct a factor analysis of ensuring the competitiveness of hu­man capital. The methods of human capital competitiveness evaluation, in particular in strategic management and their characteristics, are considered. It is determined that each method has its own peculiarities and advantages. The simplest method of assessing the competitiveness of human capital is the method of scoring using benchmarking. In the context of strategic management, it is advisable to use matrix methods with a set of estimation parameters, which will allow to consider in detail the impact of each parameter to ensure the competitiveness of the human capital of the enterprise. The choice of the method depends on the strategic goal of the company, the conditions of market development, the positions of supply and demand assessment and the availability of key valuation parameters. Obtaining the results of assessing the competitiveness of human capital will allow to formulate or choose a strategy for ensuring competitive advantages, taking into account the requirements for the HR strategy and organizational environment.