A Structural Equation Model of Perceived University Image in Qatar:

Abstract

The aim of this research is to examine the factors that influence student perceptions of the image of Qatar’s national university, Qatar University. The study builds on relevant scholarship on perceptions of organizational image and explores institutional image perceptions in the state of Qatar. Based on data collected from a sample of 1427 students in Qatar, this study uses factor analysis in order to identify the variables that influence students’ perceptions of Qatar University. The findings of this study indicate that the way students perceive Qatar University is determined by four main factors: Quality of education, comparability of educational standards, the facilities and extracurricular activities provided, and graduates’ employability. The paper concludes with recommendations for institutional policy and future research. This piece of research has been published in August 2020 at the scopus indexed International Journal of Management (IJM).