Faktor yang Mempengaruhi Penjualan Toko Kelontong di Kecamatan Sukarame Bandar Lampung

Abstract

The purpose of this research was to determine the factors that influence the level of sales “toko kelontong” on Sukarame Bandar Lampung. Methods of data collection was done by a list of questions (questionnaire), interviews, observation, documentation. And using a sampling technique that uses accidental sampling technique for sampling in 40 respondence. the results showed factors affecting sales are price factor, product quality, competition.