The Impact of VR Shopping Experience on Consumer Attitudes in Egypt

المجلة العلمية للدراسات التجارية والبيئية Pub Date : 2023-04-30 DOI:10.21608/jces.2023.304119

Hebat Allah Mamdouh Mostafa

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Abstract

Virtual Reality (VR) is a rapidly developing technology that significantly impacts users' attitudes and perceptions. Over the past few years, VR has gained remarkable attention and is increasingly emerging as an influential marketing tool in various sectors. According to forecasts, the VR market will reach an incredible US$120 billion by 2026 (Fortune Business Insights, 2019). The impact of the VR shopping experience on consumer attitudes in Egypt is a relatively new topic. VR technologies are regarded as a unique instrument that marketers should start focusing on in order to utilize and affect consumer attitudes. Hence, this research aims to explore the impact of the VR shopping experience on consumer attitudes in Egypt by applying an experimental, qualitative research approach. In-depth interviews were conducted using an experimental design with 3D stimuli (VR) and an Oculus Quest device. This research concentrates on the four primary dimensions of VR, including (the virtual world, immersion, sensory feedback, and interactivity) alongside the consumer attitudes, including the

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VR购物体验对埃及消费者态度的影响

虚拟现实(VR)是一项快速发展的技术，它对用户的态度和感知产生了重大影响。在过去的几年里，VR获得了极大的关注，并越来越多地成为各个领域有影响力的营销工具。据预测，到2026年，VR市场将达到令人难以置信的1200亿美元(财富商业洞察，2019)。VR购物体验对埃及消费者态度的影响是一个相对较新的话题。VR技术被认为是营销人员应该开始关注的一种独特工具，以便利用和影响消费者的态度。因此，本研究旨在通过实验定性研究方法探讨VR购物体验对埃及消费者态度的影响。深度访谈采用3D刺激(VR)和Oculus Quest设备的实验设计进行。本研究主要关注虚拟现实的四个主要维度，包括(虚拟世界、沉浸感、感官反馈和交互性)以及消费者态度，包括

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المجلة العلمية للدراسات التجارية والبيئية

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