THE SUCCESS FACTORS OF RURAL COMMUNITY BASED TOURISM IN INDONESIA

Abstract

The practices showed that tourism has been recognized as a concept which contributes to local economic development. The research of Community Based Tourism was abundant but fails to provide detailed touching when it implemented at the rural level at developing countries. The paper attempt to enrich this discussion by providing key success factors of CBT’s sustainable in five water objects tourism. A conceptual model from Thailand experience used as a basic framework and developed based on rural Indonesia context. The descriptive analysis used to identify the determinant factor of CBT in those areas from online questionnaires. Data collected from 221 respondents. The study had identified three factors; ownership, participation, and responsibility as key determinants success factors. Keywords: Basic infrastructure, Financial Benefit, Local Government, Traditional Culture.