{"title":"Music as Commodity","authors":"N. Baym","doi":"10.18574/nyu/9781479896165.003.0003","DOIUrl":null,"url":null,"abstract":"This chapter begins by laying out the confusing artists face as they try to make sense of the new media landscape. It begins with a history of music as a profession, focusing on how it moved from being seen as a participatory practice to a commodified one, separating musicians from audiences as it did, and changing how they related to their audiences. It discusses the rise and fall of major record labels and the shift to the digital. It argues that as the music industry has become decentralized, musicians have had to do more of the work for themselves. It closes with an analysis of the kinds of entrepreneurial and relational skills musicians need in this new environment.","PeriodicalId":171268,"journal":{"name":"Playing to the Crowd","volume":"9 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Playing to the Crowd","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18574/nyu/9781479896165.003.0003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This chapter begins by laying out the confusing artists face as they try to make sense of the new media landscape. It begins with a history of music as a profession, focusing on how it moved from being seen as a participatory practice to a commodified one, separating musicians from audiences as it did, and changing how they related to their audiences. It discusses the rise and fall of major record labels and the shift to the digital. It argues that as the music industry has become decentralized, musicians have had to do more of the work for themselves. It closes with an analysis of the kinds of entrepreneurial and relational skills musicians need in this new environment.