The Causes and Effects of Online Impulsive Consumption

Abstract

In the late 2019 and the beginning of 2020, a novel pandemic emerged from Wuhan, China and widely spread all over China and the whole world. Within this period of time, the factors such as advertisements from different sales person and the emergence of the live stream, the lack of sense of belonging and the feeling of isolation occurred. Therefore, the problem of impulsive consumption occurred from the beginning of 2020 to the present time. This research aims to give the introduction of the pandemic era, the dynamic effect of COVID-19 on impulsive buying behavior[1], the cause and effects of impulsive consumption, and potential solutions to diminish this problem. It used different reference books and data from Google Scholar, and the subject is all customers that bought products under this era. Specific implications of these findings are discussed. It can be concluded that there are three reasons for consumer impulsive consumption during the epidemic: marketing stimulus, emotional stimulus, and income increase.