Use of Social Media to strengthen Service Delivery for Urban Agriculture in Uganda

Gorretti Byomire, F. Namisango, Maria Miiro Kafuko
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引用次数: 3

Abstract

The steadfast growth of cities in developing countries is accompanied by high levels of poverty and hunger which in turn forces urban dwellers to engage in farming activities to satisfy their food levels and sell the surplus. However these farmers lack acquisition of adequate knowledge and information to improve their farming practices. There is no forum that brings farmers together for lesson and message sharing. Social media as a form of ICT has caught a tremendous role of facilitating dissemination of agricultural information providing a platform for interaction between farmers. The study aimed at investigating the use of Social Media to strengthen service delivery for urban agriculture in Uganda using a survey. The results indicate that the use of social media for urban agriculture should consider the dimensions of: Perceived Value, Training, Social Influence and Social Awareness as factors for the successful use of Social Media to Strengthen Service Delivery for Urban Agriculture.
利用社会媒体加强乌干达城市农业的服务提供
在发展中国家,城市的稳步增长伴随着高度的贫困和饥饿,这反过来又迫使城市居民从事农业活动,以满足他们的粮食水平,并出售剩余的粮食。然而,这些农民缺乏足够的知识和信息来改善他们的耕作方式。没有论坛将农民聚集在一起分享经验教训和信息。社交媒体作为信息通信技术的一种形式,在促进农业信息传播方面发挥了巨大作用,为农民之间的互动提供了一个平台。该研究旨在通过一项调查来调查社交媒体在乌干达加强城市农业服务提供方面的使用情况。研究结果表明,城市农业社会化媒体的使用应考虑感知价值、培训、社会影响和社会意识维度作为成功使用社会化媒体加强城市农业服务提供的因素。
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