Analisis Faktor Internal dan Eksternal Yang Mempengaruhi Strategi Bisnis Clothessure Dalam Menghadapi Tantangan Industri Fashion

Abstract

Along with the rapid growth of the fashion industry, this has created competition in the fashion business in Indonesia. The existence of this intense competition requires that business people or those who have a business in the fashion industry must always pay attention to and meet market needs, this is in order to achieve a competitive advantage in the midst of intense competition in the industry. This study aims to determine the effectiveness of the strategy used by Clothes sure. To win the trade competition with other competitors, Clothes sure must have the right development strategy for the company's sustainability. The development strategy in question can be carried out with several analyzes including internal and external factor analysis, IFE Matrix and EFE Matrix analysis. The type of method used in this study is descriptive qualitative with primary data types obtained from internal parties in the Clothes sure business company.