Development of Learning Materials PR Script Writing Shaped Flip Book

Abstract

The ability of lecturers in developing learning materials influences the success of the learning process, especially vendors of materials with an attractive look such as a flip book or ebook. This research aims to develop the learning materials of PR script writing in the form of ebook or flip book for students majoring Public Relations of UBSI. The development of learning materials used Dick and Carey model with Research and Development Approach of Borg and Gall which consists of 10 development stages modified by researcher. The result of this research is a textbook of PR script writing in the form of flip book (ebook). The learning result of students using flip book PR script writing as the learning materials increased by 93% compared to students who did not use The flip book PR script writing as much as 54%.