Financial Technology as a Future Game-Changer

Nelson Lajuni, Avnner Chardles Wellfren, N. Abdullah, Salumah Nain
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Abstract

Financial technology has emerged as a game-changer to complement and enhance how the Millennial and Generation Z conduct transactions. Responding to calls of prior research, this study used the unified theory of acceptance and use of technology (UTAUT) to understand how performance expectancy and effort expectancy factors influence consumers' intention to use financial technology. Performance expectancy (PE) and effort expectancy (EE) were investigated as exogenous variables towards the intention to use financial technology (FinTech) that act as endogenous variables in this study. The authors collected 284 Millennial and Generation Z respondents and analysed the data using PLS-SEM. The result from the study's structural model suggested that FinTech continuance use intention was dependent on performance expectancy and effort expectancy on engaging with young vibrant consumers and establishing attractive FinTech elements. In addition, Millennial and Generation Z consumers with a high-performance expectancy were found to emphasize FinTech components in the engagement process.
金融科技将改变未来游戏规则
金融科技已经成为游戏规则的改变者,它补充和增强了千禧一代和Z世代进行交易的方式。响应前人研究的呼吁,本研究采用技术接受与使用统一理论(UTAUT)来理解绩效期望和努力期望因素如何影响消费者使用金融技术的意愿。在本研究中,绩效预期(PE)和努力预期(EE)作为使用金融技术(FinTech)意图的外生变量进行了研究,并作为内生变量。作者收集了284名千禧一代和Z一代受访者,并使用PLS-SEM分析了数据。研究结构模型的结果表明,金融科技持续使用意愿取决于与年轻有活力的消费者接触并建立有吸引力的金融科技元素的绩效预期和努力预期。此外,具有高性能期望的千禧一代和Z世代消费者被发现在参与过程中强调金融科技成分。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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