Impact that Website Design Elements on the Users of e-Commerce Websites

Abstract

This paper presents a systematic review of the literature surrounding the topic of e-commerce websites. It will look specifically at how the design of a website affects an individual's willingness to spend money on the site and see what other factors are impacted by the design of the website. This paper used keywords to search through 5 different academic databases. The search conducted returned 158 papers that met the inclusion criteria, from the returned papers the researcher was required to read through abstracts and titles, in doing so 54 papers were selected that met the criteria and would contribute towards the study. The following five factors were found to be the most commonly impacted: service quality, satisfaction, loyalty, willingness to buy and trust. These five factors were the result of the following six elements: aesthetic appeal, complexity, perceived risk, perceived value, website content and usefulness.