Applied Cognition

Abstract

The chapter focuses on the applications of cognition in the real world encompassing both applied as well as applicable works, that is, the work that could be potentially applied someday to solve real world problems. Applied cognitive psychology emphasizes the applications of cognitive psychology in everyday life. Cognitive processes such as attention, perception, memory, cognitive styles, reasoning, and decision making are deployed in many settings. The research related to applied cognition in social systems has focussed on the complexities of humans working in various domains such as social functioning, education (especially neo-literacy), organizational behaviour, health, consumer behaviour and marketing, clinical setting, life span development, and environment. Cognitive theory is also being applied to the development of technologies which augment various cognitive processes such as memory, problem solving and attention. Finally, the major problems faced by researchers in this field are indicated.