Apply of Data Ming Technology in CRM

Abstract

Using data mining to help complete the increasing workload of the division of the potential customer base in order to achieve the cost of acquiring new customers and improve the effective management of the selects of these activities, marketing activities can be markedly improved response rates and improve return on marketing activities. In dais paper, customer relationship management in the current problems in data mining applied to the analysis of customer relationship management application of the necessity and based on data mining for Customer relationship management, enterprise communications systems and data mining applications in which the specific were studied．