TRANSFORMATION OF BUSINESS USING GAMIFICATION

Muma Case Review Pub Date : 1900-01-01 DOI:10.28945/4515
Rishiraj Mukherjee, Aditya Singh, Meena Yaduguri Sundinti, J. J. Farley, Rajender Katyal
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Abstract

Mike Joshi (MJ) - IT Director of ABC Corp (ABC) just got done with a meeting with Bob – Executive Vice President of Global Field Operations and Assurance for ABC Corp. MJ was asked to improve the output of ABC Corp’s current workforce to stay competitive in the hyper competitive telecommunications sector using technology. Bob demanded that MJ figure out a way to improve efficiency in ABC’s staff as they needed to push for the 5G deployment as well as Intelligent Edge Network. MJ was already aware of the fact that T-Mobile, one of ABC Corp’s fiercest competitors, was gaining traction on them on network connectivity, customer satisfaction and plethora of services it was providing. T-Mobile was offering incentives to ABC Corp’s existing customer to leave ABC Corp and move their service. 5G was in the midst of deployment and could become a game changer in terms of mobile connectivity and data throughput. It was a necessity in the world of social media, where the majority of the world population had handheld devices. Bob knew he needed skilled technology workers as well as customer care to support this mobile technology. How would he achieve such a goal when he was faced with a trimmed workforce? Bob wanted to know how he could squeeze higher performance from his top performers in the company using technology. Could he drive someone to put in the hard work required with the implementation of 5G and supporting existing technology and services? Bob needed a leaner and much more agile workforce especially after the recent job restructuring at ABC Corp. Bob needed employees to keep moving the goal line for the performance metric when T-Mobile was able to win over some contracts with large corporations due to the output and quality of its workforce. T-Mobile was able to offer a faster time for implementation of network services and Bob knew in order to improve efficiency at ABC Corp he needed a cultural transformation inside the workforce. MJ knew he did not have much time to come up with a presentable plan to management. Bob was wondering if IT can build and implement any solution to help with the cultural transformation he needed. Bob also had an idea that there was an efficiency problem with the ABC Corp’ task force, he knew he would need MJ to pull some reports and analyze them to make sure he could back up his gut instinct.
利用游戏化进行商业转型
Mike Joshi (MJ)——ABC公司的IT总监刚刚与Bob——ABC公司负责全球现场运营和保障的执行副总裁开完会。MJ被要求提高ABC公司目前员工的产出,以在竞争激烈的电信行业中保持竞争力。鲍勃要求MJ找出提高ABC员工效率的方法,因为他们需要推动5G部署和智能边缘网络。MJ已经意识到,作为ABC公司最激烈的竞争对手之一,T-Mobile在网络连接性、客户满意度和提供的过多服务方面正逐渐超越ABC公司。T-Mobile向ABC公司的现有客户提供激励,让他们离开ABC公司,转而使用他们的服务。5G正处于部署阶段,可能会在移动连接和数据吞吐量方面改变游戏规则。在社交媒体的世界里,这是一种必需品,因为世界上大多数人都有手持设备。Bob知道他需要熟练的技术人员和客户服务来支持这项移动技术。面对裁员,他将如何实现这一目标?鲍勃想知道如何利用技术手段让公司里最优秀的员工表现得更好。他能不能让一些人投入到实施5G和支持现有技术和服务所需的艰苦工作中去?鲍勃需要一个更精简、更灵活的员工队伍,尤其是在ABC公司最近的工作重组之后。当T-Mobile由于其劳动力的产出和质量而能够赢得一些大公司的合同时,鲍勃需要员工不断推动绩效指标的目标线。T-Mobile能够提供更快的实施网络服务的时间,鲍勃知道,为了提高ABC公司的效率,他需要在员工队伍内部进行文化转型。MJ知道他没有太多的时间来提出一个像样的管理计划。Bob想知道IT部门是否可以构建和实现任何解决方案来帮助他完成他所需要的文化转型。鲍勃还认为ABC公司的特别工作组的效率存在问题,他知道他需要MJ拿出一些报告并进行分析,以确保他的直觉是正确的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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