Globalization challenges and competitiveness of the enterprise’s personnel

Abstract

H. Zelinska, U. Andrusiv. Globalization challenges and competitiveness of the enterprise’s personnel The article examines certain aspects of the social component of personnel in the context of the innovative development of an enterprise, the strengthening of globalization challenges the Ukrainian economy faces. It is substantiated that in the modern conditions of the enterprise the problem of personnel sustainability is ripe. The possibility of considering this issue through such components as motivational, managerial and public has been determined. It is determined that the competitiveness of staff is a significant factor in shaping the competitive advantages of any enterprise. It has been proved that education and professional development of personnel are becoming the dominant factors in the formation of competitive advantages of enterprises in the agro-industrial complex. Keywords: development, social component, enterprise, personnel, innovation, competitiveness, globalization, potential.