Advertising Models on Social Networks for SMEs-An Advertising Methodology

Abstract

The proposed paper highlights the present scenario of advertising on social networks for SMEs (small and medium sized enterprises). It discusses the significance of the growth of social networks and its utilization as a platform for advertising by SMEs to reach millions of internet users. The paper consists of two segments mainly the general discussion of advertisement models on social networks and its implementation on 'The Dina Malkova Fashion Company', an SME, which deals with embroidered and silk designer wear from the silk route. The findings of the surveys and interviews conducted with social network users and the 'Dina Malkova Fashion Company' customers reveal the need for an approach to advertising for small businesses. This lead to the introduction of an advertising methodology discussed. The methodology is a systematic approach to advertising for small businesses. Its effectiveness and usability is affirmed with its implementation on 'The Dina Malkova Fashion Company'. The paper further discusses the implementation, advantages and the post implementation precautions of the introduced methodology and provides general advertising recommendations for small businesses on social networks.