PENGARUH PROMOTION, PRICE PERCEPTION DAN EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN SATISFACTION DAN TRUST SEBAGAI VARIABEL INTERVENING

SEGMEN: Jurnal Manajemen dan Bisnis Pub Date : 2022-06-01 DOI:10.37729/sjmb.v18i2.6842

M. Nasution, I. B. Udayana, Lusia Tria Hatmanti Hutami

{"title":"PENGARUH PROMOTION, PRICE PERCEPTION DAN EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN SATISFACTION DAN TRUST SEBAGAI VARIABEL INTERVENING","authors":"M. Nasution, I. B. Udayana, Lusia Tria Hatmanti Hutami","doi":"10.37729/sjmb.v18i2.6842","DOIUrl":null,"url":null,"abstract":"This study aims to examine the \"Effect of Promotion, Price Perception and Experience on Loyalty with Satisfaction and Trust as Intervening Variables\".The sample of this study was 140 Shopee users in Yogyakarta using questionnaires which were distributed using purposive sampling technique. The research results show (1) there is a positive and significant effect of promotion on satisfaction, (2) there is a positive and significant effect of price perception on satisfaction, (3) there is a positive and significant effect of experience on trust, (4) there is a positive and significant effect on satisfaction with loyalty, (5) There is a positive and significant effect of trust on loyalty, (6) there is a positive and significant influence of promotion on loyalty through satisfaction, (7) there is a positive and significant effect on perception towards loyalty through satisfaction, and (8) there is a positive and significant influence of experience on loyalty through trust from Shopee users in Yogyakarta.Keywords : Promotion, Price Perception, Experience, Satisfaction, Trust, Customer Loyalty","PeriodicalId":212214,"journal":{"name":"SEGMEN: Jurnal Manajemen dan Bisnis","volume":"238 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"SEGMEN: Jurnal Manajemen dan Bisnis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.37729/sjmb.v18i2.6842","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 1

Abstract

This study aims to examine the "Effect of Promotion, Price Perception and Experience on Loyalty with Satisfaction and Trust as Intervening Variables".The sample of this study was 140 Shopee users in Yogyakarta using questionnaires which were distributed using purposive sampling technique. The research results show (1) there is a positive and significant effect of promotion on satisfaction, (2) there is a positive and significant effect of price perception on satisfaction, (3) there is a positive and significant effect of experience on trust, (4) there is a positive and significant effect on satisfaction with loyalty, (5) There is a positive and significant effect of trust on loyalty, (6) there is a positive and significant influence of promotion on loyalty through satisfaction, (7) there is a positive and significant effect on perception towards loyalty through satisfaction, and (8) there is a positive and significant influence of experience on loyalty through trust from Shopee users in Yogyakarta.Keywords : Promotion, Price Perception, Experience, Satisfaction, Trust, Customer Loyalty

查看原文本刊更多论文

商品促销、价格感知、商品体验、顾客忠诚度、商品满意度、商品信任等变量的干预

本研究以满意度和信任为中介变量，探讨促销、价格感知和体验对顾客忠诚度的影响。本研究以日惹市140名Shopee使用者为样本，采用有目的抽样法进行问卷调查。研究结果表明:(1)促销对满意度有正向显著的影响，(2)价格感知对满意度有正向显著的影响，(3)体验对信任有正向显著的影响，(4)忠诚满意度有正向显著的影响，(5)信任对忠诚有正向显著的影响，(6)促销通过满意度对忠诚有正向显著的影响。(7)日惹Shopee用户满意度对忠诚感知有正向显著影响;(8)体验对信任忠诚有正向显著影响。关键词:促销，价格感知，体验，满意度，信任，顾客忠诚度

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

SEGMEN: Jurnal Manajemen dan Bisnis

自引率

0.00%

发文量