EFFICIENCY OF ENTERPRISE MANAGEMENT: CONCEPTUAL APPROACHES TO DEFINITION AND MEASUREMENT

Abstract

Objective. The objective of the article is to form a concept for determining the effectiveness of enterprise management in a competitive environment in accordance with the strategic goals of enterprise management. Methodology. In the process of research, a set of general scientific methods and research techniques is used: analysis, synthesis, generalization, induction, deduction, the method of analogies. The theoretical and methodological base of the study the provisions of the theory of strategic management, strategic analysis, economic diagnostics, as well as the theory of systems efficiency. To systematize and generalize the numerical material in the study, the methods of tabular and graphical analysis are applied. Results. In the article, based on the study of the main approaches of scientists to the interpretation of the category "efficiency of enterprise management", it is determined that it should be understood as the effectiveness of the functioning of the current management system, determined by comparing the volumes of resources (costs) consumed in the process of achieving goals with the results obtained. Based on the development of the concept of a two-level environment of enterprise activity, it is proposed to determine the efficiency of enterprise management in terms of external efficiency (as the basis of business competitiveness in market conditions) and internal efficiency (determined on the basis of a cumulative analysis of the economic efficiency of management, financial efficiency and efficiency of potential management based on the resource approach formation). The approbation of the proposed approach to assessing the effectiveness of management is carried out on the materials of PJSC "TsGOK" and proved its viability. The developed concept for determining the effectiveness of management involves the implementation of a number of diagnostic stages: setting research goals, defining its key objectives; assessment of the results of the enterprise in the main key areas: production, use of fixed assets, current assets, personnel, materials, etc .; assessment of the external environment, competitive conditions of activity and the strategic position of the enterprise in the market; analysis of indicators by groups: assets; efficient resource management; monetary results of activities; liquidity and financial strength; generalization of the results of the analysis of management efficiency, identification of the strengths and weaknesses of the management process; identification of existing reserves; development of measures to improve the efficiency of enterprise management and build up competitive advantages.