Food and Beverage Promotion Strategy to Increase Sales, at PT. Reska Multi Business

Suparna Suparna, M. Fadhilah
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Abstract

Technological developments are very fast like today. Making companies have to be able to face competition and be able to win the market. There is a lot of competition for food and beverage service and sales made.  PT. Reska Multi Usaha is a challenge. For this reason, PT Reska Multi Usaha always innovates so that it can. Serve consumers, as well as keep abreast of technological developments and services that move dynamically. For example, providing discounts, making Indonesian food, holding events, and making sales applications to offer products to the public. The purpose of this research is to determine the level of achievement of service, sales, and promotion through sales and promotion mix in service improvement and sales achievement by using the lokomart.id application and promotions through advertising, price discounts, individual sales, direct sales, and sales with application theory. This research method is a quantitative method with a descriptive approach, through in-depth interviews and documents relevant to the research. the subjects of this study were area 6 Yogyakarta managers, junior sales managers, senior sales supervisors, and sales staff.  PT. Reska multi Usaha formed a forum for sales communication and promotion of food and beverage products through 1. Advertising, with railroad television, raw food, kai access, and the official lokomard.id.website. 2. Sales promotion using discounted prices, vouchers, to users, or purchases through kai access and lokomard.id.3.sales promotion by holding events at the station, educational tours, and public relations. 4. face-to-face individual sales to get feedback, 5. Marketing and direct sales and. 6. Digital marketing to find out direct responses from consumers.
食品和饮料的推广策略,以增加销售,在PT. Reska多业务
技术发展非常快,就像今天一样。制造企业必须能够面对竞争,能够赢得市场。在餐饮服务和销售方面,竞争非常激烈。PT. Reska Multi Usaha是一个挑战。出于这个原因,PT Reska Multi Usaha不断创新,使其能够。为消费者服务,同时紧跟技术发展和动态服务的步伐。例如,提供折扣,制作印尼食品,举办活动,以及制作销售应用程序以向公众提供产品。本研究的目的是通过使用lokomart进行服务改进和销售业绩的销售和促销组合来确定服务、销售和促销的业绩水平。通过广告、价格折扣、个别销售、直销、应用理论销售等方式进行应用和促销。本研究方法是定量方法与描述性方法相结合,通过深入访谈和相关文献进行研究。本研究的对象为6区日惹经理、初级销售经理、高级销售主管和销售人员。PT. Reska multi Usaha通过1.建立了一个食品和饮料产品的销售沟通和推广论坛。广告,有铁路电视,生食,凯通,和官方网站lokomard.id.。2. 促销使用折扣价格,代金券,向用户,或通过kai访问和lokomarard购买。通过在车站举办活动、教育旅游和公共关系来促进销售。4. 5.面对面的个人销售获得反馈;市场营销和直销。6. 数字营销寻找消费者的直接反应。
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