The THE LANGUAGE CONSTRUCTION OF CHILDREN PUBLIC SERVICE ADVERTISEMENT ANIMATED VERSION WASPADA CORONA IN ONLINE MEDIA AND THE CONSTRUCTION OF THE SOCIETY IN SEMARANG CITY

International Journal of Global Accounting, Management, Education, and Entrepreneurship Pub Date : 2021-04-28 DOI:10.48024/IJGAME2.V1I2.24

D. Kurdaningsih, Genta Maghvira

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Abstract

This research is motivated by the presence of advertisements in online media dealing with the worldwide Covid-19 pandemic. Advertisement with children as the endorser to convey the message on Waspada Corona aired in animated version of public service advertisement. this advertisement is very intriguing seen from the emerge of children in educating the public dealing with the enormity and serious impact of the epidemic. How online media construct the children animated advertising language on waspada Corona and how the Semarang society reconstruct language message in the media. This research purposive media text selection as the data collecting method and media text analysis in its analyzing technique as analyzing advertisement method. While the construction of the society, the data were analyzed by mans of Miles and Huberman’s interactive and constructivist qualitative analysis. The paradigm used is constructivism and is completed with Peter L berger’s social construction theory. The result of this research are expecyed to show the full form of construction of children advertisement in online media and the construction of the society in responding the online media advertising messages. Keywords : Animation, Children advertisement, Construction, Online Media, Public Service Advertisement.

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儿童公益广告动画版《华斯帕达·科罗娜》在网络媒体上的语言建构与三宝朗市社会建构

这项研究的动机是在线媒体上有关全球Covid-19大流行的广告。广告以儿童为代言人传达信息，在华斯帕达·科罗娜上播放动画版公益广告。这则广告很有趣，从孩子们的出现来看，他们在教育公众应对疫情的严重性和严重影响。网络媒体如何建构waspada Corona上的儿童动画广告语言，三宝垄社会如何重构媒体中的语言信息。本研究将媒介文本选择作为数据收集方法，将媒介文本分析作为分析广告的方法。在社会建构的过程中，数据被迈尔斯和休伯曼的互动和建构主义定性分析所分析。所使用的范式是建构主义，并以彼得·L·伯格的社会建构理论为基础。期望本研究的结果能全面展现儿童广告在网络媒体上的建构，以及社会在回应网络媒体广告讯息时的建构。关键词:动画，儿童广告，建设，网络媒体，公益广告

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International Journal of Global Accounting, Management, Education, and Entrepreneurship

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