Volunteer Internships as a Factor of Formation of Students' Professional Competence for the Educational Program “Advertising and Public Relations”

Abstract

This paper responds to the need for research on the volunteering practices in modern Russian universities according to the competence approach in higher education. An in-depth survey was conducted after students having an internship at the 2018 World Cup events. Discussion highlights how volunteer internship gives new opportunities to ensure practice-oriented training on the example of the undergraduate program “Advertising and Public Relations”. Findings suggest that volunteering helps to develop the competencies prescribed in the curriculum. Keywords-student volunteering, competence approach, communicative competence, sociological survey, FIFA World