PENGARUH SUSTAINABLE ENTREPRENEURIAL ORIENTATION TERHADAP INNOVATION CAPABILITY DAN KINERJA USAHA (Studi pada UMKM di Kabupaten Banyuwangi)

Abstract

produced. The data collected in this study was conducted through a survey of 94 MSME actors working in the tourism sector in the Banyuwangi Regency. Data analysis used Structural Equation Model (SEM) with Partial Least Square (PLS) approach. This study's results show a significant effect of Sustainable Entrepreneurial Orientation on Innovation Capability and Business Performance; Innovation Capability Directly Affects Business Performance on MSMEs in Banyuwangi Regency. This means that the improvement of MSME business performance in Banyuwangi is strongly influenced by the ability of business actors to carry out sustainable development and innovation strategies