Further Reading

Abstract

Anderson, Kristin. Customer Relationship Management. New York: McGraw-Hill, 2002. Berry, Michael J. A., and Gordon S. Linoff. Data Mining Techniques For Marketing, Sales, and Customer Relationship Management. Wiley Computer, 2004. Berry, Michael J. A., and Gordon S. Linoff. Mastering Data Mining: The Art and Science of Customer Relationship Management. New York: Wiley, 1999. Fernandez, George. Data Mining Using SAS Applications. Boca Raton: Chapman & Hall/CRC, 2003. IBM Redbooks. Mining Your Own Business in Banking Using DB2 Intelligent Miner for Data (IBM Redbooks). IBM, 2001. http://www.redbooks.ibm.com/. IBM Redbooks. Mining Your Own Business in Retail Using DB2 Intelligent Miner for Data. IBM, 2001. http://www.redbooks.ibm.com/. IBM Redbooks. Mining Your Own Business in Telecoms Using DB2 Intelligent Miner for Data (IBM Redbooks). IBM, 2001. http://www.redbooks.ibm.com/. Kimball, Ralph, and Margy Ross. The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (Second Edition). New York: Wiley, 2002. Kotler, Philip, and Kevin Lane Keller. Marketing Management (12th Edition) (Marketing Management). Upper Saddle River: Prentice Hall, 2005. Larose, Daniel T. Discovering Knowledge in Data: An Introduction to Data Mining. Hoboken, N.J: Wiley-Interscience, 2005. Linoff, Gordon S. Data Analysis Using SQL and Excel. New York: Wiley, 2007. Matignon, Randall. Data Mining Using SAS Enterprise Miner. Hoboken, N.J: John Wiley, 2007. Olson, David, and Dursun Delen. Advanced Data Mining Techniques. Berlin Heidelberg: Springer-Verlag, 2008. Peelen, Ed. Customer Relationship Management. Upper Saddle River: Financial Times/Prentice Hall, 2005. Peter, Chapman, Julian Clinton, Randy Kerber, Thomas Khabaza, Thomas Reinart, Colin Shearer, and Rudiger Wirth, CRISP–DM Step-by-Step Data Mining Guide, 2000. http://www.crisp-dm.org.