Analysis of Body Consumption in Webcast

Abstract

Baudrillard once said in "consumer society" the body has become the most beautiful consumer goods in today's society ", a warning. In recent years, China's webcast industry has developed rapidly, the body of network anchorman has been commercialized, the body has become the most beautiful consumer goods in webcast. This paper adopts the method of participatory observation, participates in the webcast, observes the interaction between the anchorman and the audience, and analyzes how the body of the network anchorman is commercialized and the consumption logic behind the body consumption in the carnival of body consumption.