Automotive Industries (AI) is the world"s oldest continually published trade publication covering the automaking business. It was founded in November 1895 as "The Horseless Age," the first magazine created to cover the world’s transition from horse-drawn conveyances to those powered by the new internal combustion engine. The magazine changed its name to "The Automobile" in July 1909, an era when gasoline, steam and electricity all vied for preeminence in motive power. The magazine’s present name was established in November 1917. The title was briefly amended to "Automotive and Aviation Industries" during the World War II years.