Journal of Cultural Marketing Strategy

Journal of Cultural Marketing Strategy
ISSN:
print: 2056-8002
on-line: 2056-8010
研究领域:
Business, Management and Accounting-Management Information Systems
Gold OA文章占比:
0.00%
原创研究文献占比:
0.00%
SCI收录类型:
Scopus (CiteScore)
CiteScore:
CiteScoreSJRSNIPCiteScore排名
0.70.1530.293
学科
排名
百分位
大类:Business, Management and Accounting
小类:Marketing
184 / 210
12%
大类:Business, Management and Accounting
小类:Organizational Behavior and Human Resource Management
203 / 230
11%
大类:Business, Management and Accounting
小类:Strategy and Management
428 / 478
10%
大类:Business, Management and Accounting
小类:Management Information Systems
120 / 131
8%
发文信息
历年影响因子
历年发表
投稿信息
出版商:
Henry Stewart Publications

Journal of Cultural Marketing Strategy - 最新文献

The COVID-19 pandemic’s effect on perceptions of luxury : A cross-cultural study

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The triadic influence of brand personality, culture and social media usage on consumer attachment to iconic brands

Pub Date : 2024-07-01 DOI: 10.69554/mhgk3519 Brian Whelan, Sangkil Moon, Sunil Erevelles

The seven ‘C’s of strategic pricing in international markets

Pub Date : 2024-07-01 DOI: 10.69554/ocwl9175 Ryan Schill, Marina Nixon
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