Asian journal of marketing management

Influence of Facebook Content Marketing on E- Brand Loyalty; Examine the Mediating Effect of Online Consumer Engagement with Special Reference to Telecommunication Industry in Sri Lanka

Pub Date : 2024-03-24 DOI: 10.31357/ajmm.v3i01.7308 L.G.D.T.B. Thundeniya, D.M.R. Dissanayake

Will Ecotourists Pay Premium Prices? An Explanatory Study on Motivations, Ecotourism Intention and Willingness to Pay Premium for Ecotourism

Pub Date : 2024-03-24 DOI: 10.31357/ajmm.v3i01.7303 D. Weerasekera, A.P.N. Assella

Does current pre-experience matter? A study of customer perceived characteristics and MarTech usage behavior of mobile banking application users in Sri Lanka

Pub Date : 2024-03-24 DOI: 10.31357/ajmm.v3i01.7305 Senior Lecturer D. Sangarathas, S. Shanmugathas, M. Malkanthie