Dinasti International Journal of Digital Business Management

The Effect of Product Quality and Store Atmosphere on Puchase Decisions mediated By Purchase Intention as Intervening Variable (Study at Café Ma’Ani Rengat)

Pub Date : 2023-09-03 DOI: 10.31933/dijdbm.v4i5.2020 Tranita Rianti, Taufiqurrahman Taufiqurrahman, Tengku Firli Musfar

The Effect of Competency Human Resources, Work Motivation, and Work Spirit on Employees Performance at the Service Cooperative & Msmes West Sumatra

Pub Date : 2023-08-29 DOI: 10.31933/dijdbm.v4i5.2026 Agussalim M, Ega Gema Motherland, Novi Yanti

The Influence of Brand Image, Brand Awareness and Consumer Attitude on the Purchase Decision of Non-Alcoholic Beers With Purchase Interest as a Mediator Variable

Pub Date : 2023-08-23 DOI: 10.31933/dijdbm.v4i5.2019 Widhi Kharismatyawati, None Janfry Sihite