Strategic Management Business Journal

THE RELATIONSHIP BETWEEN THE FACTORS TO PURCHASING DECISION: EVIDENCE STUDY ON PROPERTY BUSINESS

Pub Date : 2023-12-31 DOI: 10.55751/smbj.v3i02.76 W. Susilo

TRANSFORMING CONSUMER EXPERIENCE THROUGH THE APPLICATION OF AUGMENTED OPTIMIZATION MARKETING IN RETAIL MARKETING STRATEGY

Pub Date : 2023-12-31 DOI: 10.55751/smbj.v3i02.73 T. Suryawijaya, Diana Aqmala

THE EFFECT OF ETHICAL LEADERSHIP ON EMPLOYEE PERFORMANCE AND INCREMENTAL INNOVATION WITH INTERNAL MOTIVATION AS AN INTERVENING VARIABLE IN THE DISTRICT LIBRARY AND ARCHIVES DEPARTMENT DELI SERDANG

Pub Date : 2023-06-30 DOI: 10.55751/smbj.v3i01.68 B. Siregar, Ahmad Ibrahim Nasution