Journal of Fashion Marketing and Management: An International Journal

Effect of Chinese consumer characteristics on the attitude of AI-curated fashion service and the purchase intention of fashion products

Pub Date : 2024-07-19 DOI: 10.1108/jfmm-08-2023-0186 Eunjung Shin, Heesoon Yang

The moderating role of servant leadership in the relationship between organizational structure and performance in fashion retailing

Pub Date : 2024-07-17 DOI: 10.1108/jfmm-05-2023-0138 María Fernández-Muiños, Roberto Sánchez-Gómez, Luiz Vázquez-Suárez

Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products

Pub Date : 2024-06-07 DOI: 10.1108/jfmm-07-2023-0174 Susana C. Silva, Fábio Shimabukuro Sandes, Ana Sofia Pires