International Journal of Marketing Semiotics

The International Journal of Marketing Semiotics & Discourse Studies is an open-source academic journal that aims to cover a wide spectrum of interdisciplinary marketing/semiotic/discourse analytic research streams, spanning: – Conceptual approaches and empirical research across the 5 P’s by drawing on different semiotic (post-structuralist, sociosemiotic, Peircean, structuralist, cultural, textual, visual, multimodal) and discourse analytic (CDA, DHA) perspectives. – Consumer cultural theory and research – Cultural experiences, artefacts, practices, spectacles – In virtual, ‘real’, hyperreal environments – In individual or community settings – Methodological frameworks for conducting research into product/service/retail branding, brand identity development, brand equity, packaging design, competitive packaging analysis, new product development, pricing, advertising, IMC development and competitive analysis, consumer behavior (offline and online). – Comparing and contrasting existing marketing research conceptual and methodological frameworks with discourse analytic/semiotic ones. – Cross-disciplinary approaches on marketing research issues that combine discourse analysis and semiotics with perspectives from the social sciences and the humanities, such as anthropology, literary studies, psychoanalysis, anthropology, rhetoric, sociology.