The Korean Journal of Advertising

Analysis of IPTV Set-top Box Log Data-Based TV Viewership Characteristics : Focused on Utilization of Complete Data from IPTV

Pub Date : 2023-06-30 DOI: 10.14377/kja.2023.6.30.67 Hyun-soo Park, In-sung Lee, Yeong-bin Kwon, Seok-young Han

A Study on the Influence of Corporate Social Advocacy on Corporate Reputation and Purchase Intention : Focusing on the Korea’s MZ Generation

Pub Date : 2023-06-30 DOI: 10.14377/kja.2023.6.30.37 Hyun-Ju Lee, Hee-won Cha

Women’s Experiences of Makeup, Cosmetic Consumption, and a Sense of Self in Their Life History and Cultural Meanings : A Narrative Approach from an Interpretive Perspective

Pub Date : 2023-06-30 DOI: 10.14377/kja.2023.6.30.93 B. Kim, Susan Joe