MKTG: Sociological Analyses of Consumer Behavior (interpretive or quantitative) (Topic)

Investigation of Market Factors That Affect Customers' Buying Attitude towards Apartment Buying: An Opportunity Analysis from Bangladesh Perspective

Pub Date : 2016-08-16 DOI: 10.5430/IJBA.V7N3P153 M. Kamal, Omar Sarker, Shah Alam Kabir Pramanik

Why Do You Like What You Like? The Impact of Previous Netflix User Ratings on Subsequent User Experience

Pub Date : 2016-07-09 DOI: 10.2139/ssrn.2807475 Anthony Hyatt, Daniel K. N. Johnson

Generation Y: Evaluating Services Experiences Through Mobile Ethnography

Pub Date : 2013-11-10 DOI: 10.1108/TR-02-2013-0007 Matthias Muskat, Birgit Muskat, A. Zehrer, Raechel Johns