Korea International Trade Research Institute

A Study on the Intention of Product Loyalists to Act as Independent Entrepreneurs in China’s Network Marketing Industry: Focused on the Extended Theory of Planned Behavior

Pub Date : 2023-10-31 DOI: 10.16980/jitc.19.5.202310.199 Qun Wang, Moon-Hong Kim

The Effect of Consumer Lifestyle on the Acceptance Intention of Fully Autonomous Vehicles: Focusing on the Mediating Effect of Safety

Pub Date : 2023-10-31 DOI: 10.16980/jitc.19.5.202310.127 Won-Ki Hong

The Impact of Introducing Experiential Factors on Willingness to Pay a Premium at Fairs: An Application of the Contingent Valuation Method

Pub Date : 2023-10-31 DOI: 10.16980/jitc.19.5.202310.315 Eun-Jin Kim, Y. Yoon, Mi-Seong Kim