Herald of the Belgorod University of Cooperation, Economics and Law

POSSIBLE FUNCTIONAL FIELDS OF THE UNIVERSITY PRESIDENT ACTIVITY IN THE IMPLEMENTATION OF THE UNIVERSITY MARKETING STRATEGY

Pub Date : 2020-03-13 DOI: 10.21295/2223-5639-2020-2-224-234 V. Bondarenko, A. A. Maksaev, I. Shumakova

LEAN PRODUCTION: A NECESSARY FACTOR OF MODERN ORGANIZATION’S DEVELOPMENT UNDER DIGITAL ECONOMY CONDITIONS

Pub Date : 2020-03-04 DOI: 10.21295/2223-5639-2020-2-111-121 S. Papanova, Law, E. Kravchenko, I. Bolotova

MARKETING RESEARCH ON DETERMINING THE RELATIONSHIP OF CONSUMERS TO ONLINE ADVERTISING AS AN INSTRUMENT OF INTEGRATED MARKETING COMMUNICATIONS

Pub Date : 2020-03-03 DOI: 10.21295/2223-5639-2020-2-235-246 N. S. Grishkova, Law, YU.A. CHicherin, A. Agaeva