Humblebragging and post purchase dissonance: A multi-study approach

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DOI:10.1016/j.ijhm.2025.104321
作者：Rehan Ahmad , Muhammad Ishtiaq Ishaq , Ali Raza , Qurat-ul-Ain Talpur , Junaid Aftab
文献类型：期刊论文
补充材料：只需要正文

Elsevier

Abstract：Individuals use social media platforms to gratify their self-presentation needs. However, due to the challenges associated with overt bragging, people may resort to humblebragging (i.e., boa

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