Creating Effective Marketing Messages Through Moderately Surprising Syntax

已完结 10 由 primetime 发布于 2026/11/11 0:29:14

DOI:10.1177/00222429231153582
作者：A. Atalay,?Siham El Kihal,?Florian Ellsaesser
文献类型：期刊论文
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Abstract：Language is critical to the effectiveness of marketing messages. Achieving a desired outcome requires arranging words to formulate a message (i.e., syntax), but this task is not trivial. The

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