More than words can say: a multimodal approach to understanding meaning and sentiment in social media

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DOI:10.1080/0267257X.2022.2105933
文献类型：期刊论文
补充材料：只需要正文
文献链接：https://doi.org/10.1080/0267257X.2022.2105933

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Abstract：ABSTRACT The authors develop a multimodal social listening analysis (MSLA) approach as a framework for managers to understand how meaning is constructed in social media posts using both text

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