Place Branding Viewed From the Perspective of the Poetics of Space: The Case of Aesop’s Signature Stores

求助中 10 由 tuu30 发布于 2026/11/14 21:40:11

DOI:10.1177/12063312231213294
作者：Ji Eun Kim, Eun Soo Park
文献类型：期刊论文
补充材料：只需要正文

Sage

Abstract：This study argues for the aesthetics and values of a poetic space as a place branding strategy. Gaston Bachelard’s (1884–1962) poetic space refers to a happy place internalized by people, on

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