Transformative brand experiences and consumer-based brand equity in heritage tourism: The role of authenticity and motives

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DOI:10.1177/13567667241264840
作者：Effie Steriopoulos, John Hall, Leonie Lockstone-Binney, Marion Steel, Ho Yin Wong
文献类型：期刊论文
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Abstract：This study explores the heritage brand experience of the consumer and the journey from brand knowledge to loyalty in the context of a transformative brand experience (TBE). A phenomenologica

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