AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues

已完结 10 由 yunlele 发布于 2026/8/7 11:11:33

DOI:10.1016/j.jbusres.2022.113485
作者：K.T. Manis ,?Sreedhar Madhavaram
文献类型：期刊论文
补充材料：只需要正文

Elsevier

Abstract：All marketing capabilities can be enabled by technology. One such technology – artificial intelligence (AI) – holds significant potential for enabling marketing capabilities. While technolog

应助信息

8小时前

小贝

67209167920e11f1989e34735aa3bc31.pdf 已采纳

8小时前

Book学术机器人

2026/8/7 11:11:33 未找到该文献，机器人已退出，请等待人工下载

2026/8/7 11:11:33 Book学术AI机器人收到请求，开始寻找文献

2026/8/7 11:11:33 已向机器人发送请求

8小时前

yunlele 发布求助

上一个求助:其它数据库Naturally Fractured Carbonate Reservoir Characterization: A Case Study of a Mature High-Pour Point Oil Field in Hungary 下一个求助:其它数据库Catestatin improves cardiac function during ischemia/reperfusion via activation of ATP-sensitive potassium channel in rats