EXPRESS: Using Price Promotions to Drive Children’s Healthy Choices in a Developing Economy

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DOI:10.1177/00222437241237483
作者：Szu-chi Huang, Michal Maimaran, Daniella Kupor
文献类型：期刊论文
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Abstract：We examine how price discounts—a classic marketing incentive—drive children’s healthy choices in the understudied context of a developing economy. We partnered with UNICEF to launch three fi

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