The revival of retail stores via omnichannel operations: A literature review and research framework

已完结 10 由 1 发布于 2026/8/10 15:26:57

DOI:10.1016/j.ejor.2021.12.021
作者：Alexander Hübner, Jonas Hense, Christian Dethlefs
文献类型：期刊论文
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Elsevier

Abstract：The increasing importance of integrated fulfillment concepts revitalizes bricks-and-mortar stores and puts them at the center of retail operations. So-called omnichannel (OC) concepts levera

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