EXPRESS: Agentic AI and the New Architecture of Marketing Relationships

待确认 10 由 WESLEY 发布于 2026/9/3 14:10:55

DOI:10.1177/00222429261481116
作者：Adithya Pattabhiramaiah, Martin Mende, Huachao Gao, Shrihari Sridhar
文献类型：期刊论文
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Abstract：AI agents now search, negotiate, and transact for firms and customers, reshaping how marketing relationships form and evolve. We introduce Business to Agent to Customer (B2A2C) marketing , a

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