Nudging online shoppers: Impact of AI-driven retargeting messages and timing on customer behavior

求助中 10 由 li 发布于 2026/9/10 19:21:32

DOI:10.1016/j.jretconser.2026.104901
作者：Tanu Jain ,?Ishani Patharia Chopra
文献类型：期刊论文
补充材料：只需要正文

Elsevier

Abstract：The rapid growth of e-commerce is offset by persistently high e-cart abandonment rates, resulting in substantial revenue losses for e-retailers. AI-generated e-cart retargeting (ECR) adverti

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